Fundamental of Economics introduces students to the basic principles and concepts used to understand how individuals, businesses and governments make decisions about scarce resources. The course develops an understanding of demand and supply, markets, production, consumption, costs, pricing, inflation, unemployment, national income, economic growth, fiscal policy, monetary policy and the role of government in the economy. Students develop practical knowledge for analysing economic issues and understanding how economic decisions influence businesses, organisations and society.

Fundamental of Psychology introduces students to the basic principles, concepts and theories used to understand human behaviour and mental processes. The course develops an understanding of psychological development, learning, memory, motivation, emotion, personality, perception, intelligence, social behaviour, communication and individual differences. Students explore how psychological principles can be applied to education, business, relationships, workplaces and everyday life while developing an appreciation of ethical and responsible approaches to understanding human behaviour.

Hospitality Marketing Management develops the knowledge and practical skills required to market hotels, resorts, restaurants, tourism businesses and other hospitality services effectively. The course focuses on hospitality marketing principles, market segmentation, target markets, customer behaviour, branding, service quality, pricing, promotion, digital marketing, social media, customer relationship management, tourism distribution channels, customer loyalty, market research and strategic marketing planning for hospitality organisations.

Customer Service Management develops the knowledge, practical skills and professional attitudes required to deliver high-quality customer service in modern business and workplace environments. The course examines customer needs and expectations, professional communication, customer relationship management, service quality, customer satisfaction, complaint handling, problem-solving, service recovery, customer retention, teamwork, service standards and performance measurement.

Students develop the ability to communicate effectively with customers, identify customer needs, respond professionally to enquiries and complaints, resolve service problems, maintain positive customer relationships and contribute to customer loyalty and organisational success. The course promotes communication, emotional intelligence, teamwork, problem-solving, professionalism, customer relationship management and service excellence required for effective performance in customer-focused organisations.

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